Gwen Stefani promotes the launch of her new makeup line by sharing a video with throwback clips

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Gwen Stefani has launched her new makeup line GXVE (pronounced 'give'.)The Rich Girl hitmaker unveiled the promo for the new venture on Friday.In her clip, the 52-year-old No Doubt frontwoman spoke about her cosmetic influences and how her interests in makeup turned into a full-blown business.Gwen's beauty products are set to be made available on her official website on March 3rd and will also arrive in Sephora outlets on March 10th.

Showing up:Gwen Stefani promoted the upcoming launch of her new makeup line, Gxve by Gwen Stefani, with a video that was shared to her Instagram account on FridayThere are eight products on offer priced from $28 to $48, including an eye shadow palette, pencil eyeliner and primer.She has also produced a classic rep lipstick, a look she has long been known for herself, available in matte, satin and liquid.Stefani's video began with a clip of her taking care of her cosmetic needs before a show in 1997.Several other segments showed her working with makeup artists before taking to the stage and performing for her fans.

The video then cut to a clip of the singer applying a bit of powder to the face of one of her fans earlier this year.She was then heard talking about her start as a beautician and looked back at the time period with fondness.

Looking back:Stefani's video began with a clip of her taking care of her cosmetic needs before a show in 1997'I used to work at the mall in Anaheim and they put me behind the counter without any training...it was one of the greatest times of my life,' she recalled.Stefani pointed out that she was happy to 'do makeovers on people that just wanted to feel good.'The performer also spoke about her favorite cosmetic accessory and how using it greatly affected her.