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Greenwashing: a guide for confused beginners
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telegraph.co.ukFashion Revolution. This week is Fashion Revolution Week, marking eight years since the Rana Plaza garment factory collapse in Bangladesh killed 1,134 workers.
This awareness-raising campaign encourages the public to ask the questions 'who made my clothes' and 'what are they really made of'.
de Castro explains that greenwashing takes many forms, but all aim to score points without sacrificing profit. “For some brands it will be environmental, for others social.
But it’s generally taking something very small and pretending it’s game-changing when it isn’t.” A prime example is recycling ‘take-back’ schemes, which we’ve seen in recent years from a slew of retailers including H&M, Primark, Zara and New Look.
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