Telly chef Gordon Ramsay is being touted as TikTok’s fast food king – by serving up 60-second recipe clips. Already worth a reported £160million, he is set for a multi-million pound deal with the video-sharing network.
US bosses are said to want 53-year-old Gordon, who has become hooked on TikTok after being introduced to it by his TV presenter daughter Tilly, 18.
A source said: “They believe Gordon will be a smash with its current younger audience – and, crucially, attract older users to the platform. “Bosses are trying to diversify and bring a slightly older demographic to the platform.
So having the world’s most famous chef on board is a huge coup for them. "Cooking content can be shared in 60-second clips similar to what Joe Wicks does
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