Gordon Ramsay ‘to land multi-million pound deal with TikTok for short-form recipe videos’
metro.co.ukTikTok, for the star to make 60 second recipe videos.We’re already sold, to be honest.The celebrity chef has definitely made a splash on the platform, from brutally rating other users’ attempts at cooking to bringing out fire dance moves we never knew he had.It’s thought the celeb chef will bring new audiences to the platform, with a source telling The Mirror: ‘They believe Gordon will be a smash with its current younger audience – and, crucially, attract older users to the platform.‘Bosses are trying to diversify and bring a slightly older demographic to the platform.
So having the world’s most famous chef on board is a huge coup for them.’They added: ‘Cooking content can be shared in 60-second clips similar to what Joe Wicks does with his.
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