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Glossier fans rejoice as permanent store is set to open in London this winter
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ok.co.ukGlossier is opening a permanent store in London this year following the success of the pop-up branch in Covent Garden. When the pandemic hit in 2020, the brand had no choice but to close its doors to protect both staff and the public from the coronavirus.
While the store was only in the heart of London for a short period of time, it clearly made a mark as it became the most successful pop-up in the brand's history.
According to Stylist, the shop had over 100,000 visitors and had the highest average daily sales of any of Glossier's stores offline.
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