The Frugl GPI measures the price changes over time on a selection of everyday grocery items at Coles and Woolworths. Managing Director and CEO of Frugl, Sean Smith explained that the index which tracks over 5,200 grocery stores and almost 60,000 products, “aims to take a more focused look at what is really happening to households at a grocery level.” The key findings of their latest report have revealed a blunt look at the increasing prices of everyday items.
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