London Fashion Week kicks off on Friday. Thanks to a new all-digital format, everyone can enjoy the autumn-winter 2021 collections from the comfort of their own sofas.
The on-schedule events include everything from catwalk shows filmed in empty venues to short films, performance art, moderated discussions, and so on. (Before you ask: yes, it’s legal.
The biggest trend to come out of LFW may be the proviso tagged onto every film and photo shoot stating that it was produced in adherence to Covid-related protocols.)Designers have found unexpected upsides to presenting their collections digitally. “Anyone in the world can enjoy the show,” says Erdem Moralioglu, a LFW star with fans including the Duchess of Cambridge and Gwyneth Paltrow.
Read more on telegraph.co.uk