Nascent theatrical market Saudi Arabia, which saw its first cinemas open back in 2018, is set for a new distribution player to enter the ring after leading MENA distributor Front Row Filmed Entertainment teamed with Saudi exhibition outfit Muvi Cinemas to launch a joint venture.The new company, Front Row Arabia, will commence operations with Liam Neeson action pic The Marksman, which will roll out in the country on January 21.The venture will focus on theatrical distribution across the Kingdom encompassing Western, Arabic-language and Japanese anime content.Headquartered in Riyadh, Muvi currently operates 10 locations across six cities, with 103 screens.
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