Shonda Rhimes knows that her company, Shondaland, is a brand. But as the creator of such shows as “Grey’s Anatomy” and “Scandal” and the executive producer of many more, including “Bridgerton,” Rhimes is a brand in and of herself.
Asked when she realized that, Rhimes hesitates — but only for a few seconds.“I guess I have to think of myself as a brand,” she says. “At a certain point, it became clear to me that the brand Shondaland and the brand Shonda Rhimes — which sounds ridiculous to me — are the same thing.”As the company grows, she’d like her own significance within it to lessen over time, she says: “My goal is that 25 years from now, people go, ‘There was a Shonda Rhimes?’” Shondaland, formed in 2005, is under the umbrella of Rhimes’.
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