Rebecca Rubin Film and Media ReporterDisney may have a new film franchise on its hands after “Free Guy” beat box office expectations.
For theater owners, however, the victory comes at a time when moviegoing remains severely hindered by the pandemic.“Free Guy,” a sci-fi comedy adventure that takes place within a video game, collected $28.4 million at 4,165 North American theaters over the weekend.
Overseas, “Free Guy” earned another $22.5 million for a global tally of $51 million. Heading into the weekend, even bullish projections thought a start above $20 million at the domestic box office could be a stretch because the delta variant of COVID-19 has shaken consumer confidence in going to the cinema.
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