SARAH Willingham has lifted the lid on a "seriously surprising" tactic that contestants use on Dragons' Den - and it's likely to shock die-hard fans of the show.
The entrepreneur, who has worked in the hospitality industry since the age of 13, spent the earlier part of her career managing some of the biggest names in high-street restaurants.
Putting the likes of Pizza Express and Planet Hollywood on the map, Sarah would go on to open over 50 of the vastly popular restaurants nationwide.
After their overwhelming success, Sarah claimed herself a coveted seat on Dragons' Den back in 2015. And Sarah certainly invested her money wisely - namely the Craft Gin Club, one of the most successful businesses to appear on the show.
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