FAST (Free Ad-Supported TV) channels are set for big growth in the UK, according to new data. In fact, they could make up 20%, or $500M in revenues, of the country’s ad-supported video market by 2027.
That’s the topline finding of analysis of the UK’s $3BN premium online ads market by London-based research house Omdia. Canada-based distributor Blue Ant International commissioned the research and unveiled the stats at its London TV Screenings event today in the UK.
The data follows up on a larger Omdia study on FAST trends and suggests significant growth is coming as content owners move more programs onto FAST networks, which usually focus on specific shows or genres and offer them free.
Other key findings from Omdia’s research include the discovery UK FAST channel revenue increased 180 times between 2019 and 2022, and is now a weekly habit for 15% of online viewers in the country.
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