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Expired brand deals mean no product placement in ‘Alan Wake Remastered’

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Alan Wake Remastered will have much of the extensive product placement removed due to expired brand deals.In a statement to Screenrant, a PR rep for Alan Wake Remastered confirmed that the real-life brands featured in the original game will be wiped from the remaster and replaced with generic items.

This appears to be due to expired deals with the original brands, which means songs and TV shows featured in the game will remain.The product placement in the original game featured well-known brands such as Verizon and Energizer, at times contributing to gameplay and immersion, but largely as part of deals with the brands themselves.Alan Wake Remastered was confirmed for an Autumn release during the PlayStation Showcase earlier this month, as.

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