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Everything You Need to Know About Universal and Cinemark’s Early VOD Deal

Coronavirus film audience pandemic and

17.11.2020 - 22:31

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variety.com

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Rebecca Rubin Film and Media ReporterOn Monday, Universal Pictures gave theater owners another shove toward the future of moviegoing.

The Hollywood studio struck a second deal with a major theater chain, this time Cinemark, to shorten the theatrical window and bring movies more quickly to the home.Under the terms of the agreement, Universal can put new movies on premium video-on-demand platforms in as little as 17 days.

Films that generate at least $50 million in opening weekend ticket sales, however, will have to play exclusively in theaters for 31 days, or five full weekends.

Traditionally, new releases remain on the big screen for 75 to 90 days before they move to digital platforms for a $19.99 rental fee.Universal made a similar.

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