EXCLUSIVE: The first online teaser trailer for the Marvel Cinematic Universe’s third phase 4 movie Eternals has drawn an almighty 77 million global viewers in its first 24 hours since dropping Monday per social analytic sources.
That’s the biggest online trailer drop for a Walt Disney and Marvel movie in the past 14 months of the pandemic. It’s a great sign for a film that is scheduled to open in theaters on Nov.
5.Eternals bested the initial 24-hour traffic for Disney’s Cruella trailer (71M) following its Feb. 17 drop, and Disney+’s WandaVision which was released following its airing on last September’s Primetime Emmys.Eternals 24-hour trailer traffic also beats that of pre-pandemic theatrical releases Maleficent: Mistress of Evil (61.7M)
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