While some studios have been concerned about the turnout of families with major movies during the pandemic, and have opted for a hybrid launch in homes simultaneously, Sony’s Ghostbusters: Afterlife began easing those fears last weekend with a $44M start, a third of that business from families.
The Jason Reitman-sequel in its second weekend looks to do an estimated $30M-$35M over five days, armed with the power of Imax auditoriums.
Afterlife made $4M on Monday and now stands at $48M.Encanto, outside of 20th Century Studios’ Ron’s Gone Wrong, is the second animated wide release to have an exclusive theatrical window this year.
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