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Electronic Arts, NFL Unveil Multiyear Partnership for Games in New Genres
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hollywoodreporter.comElectronic Arts, the National Football League and the NFL Players Association on Thursday unveiled a multiyear renewal to their global partnership.
Under the new agreement, the Madden NFLvideo game franchise will exclusively create football simulation sports games, while EA Sports, the NFL and the NFLPA will develop games in new genres and expanded esports experiences.
Released last August, Madden NFL 20 is the most successful game in the history of the Madden series — the best-selling sports franchise in the U.S.
Unique players of the title grew by 30 percent year-over-year, while amid the coronavirus-related lockdown in April, player levels nearly doubled from last year.
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