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Disney CEO Bob Chapek Lays Out 2022 Priorities In New Year’s Note To Employees

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Bob Chapek, who is nearing the two-year mark since he took the baton as CEO for the Walt Disney Co., has articulated three key strategic priorities for the company in a memo to employees.Referring to them as “pillars,” Chapek identifies the three areas as storytelling, innovation and a “relentless focus on our audience.”The exec’s status as Disney’s sole leader was reaffirmed by 2021 officially coming to an end.

Predecessor Bob Iger, who had stayed on as executive chairman and a creative consultant, officially ended his tenure on December 31.

Several other long-tenured execs have also departed the company. On Wall Street’s checklist for Chapek, the No. 1 item is hitting subscriber projections for Disney+.

Those numbers have sagged a bit of late, prompting concerns about its prospects after a white-hot launch in 2019. In November, Disney said it added just 2 million subscribers to its flagship service.

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