Discovery has entered a crowded global streaming arena and Wall Street analysts have reacted coolly to its lifestyle programming juggernaut set to launch on Jan.
4. Absent subscriber targets for its new streamer — Discovery only said it sees a market of 70 million U.S. households and another 400 million internationally — analysts were left to judge the new global streaming platform as a complement to Discovery's legacy linear TV business amid cord-cutting and changing viewer habits. "Differentiating factors include the unscripted content base, size of the library, scope of distribution deals from cable to CTV to mobile, and global reach.
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