Speaking about her decision to invest in the swimwear giant, Demi told Women's Wear Daily: “I was drawn to Andie’s approach, which puts women at the forefront. “Shopping for a swimsuit can be stressful and time-consuming for so many women, but Andie makes finding the perfect swimsuit an incredibly simple, easy and comfortable experience.”Melanie revealed that she got Demi on board with the investment after emailing her out of the blue and asking her to consider providing funding.
The CEO explained: “I think it’s rare that that works, but it worked for me. I knew she was getting more into investing, and that she was a champion for female-founded brands, particularly in the fashion space. “So I cold emailed her explaining the concept for.
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