EXCLUSIVE: British soccer star David Beckham is lacing up his boots to produce a documentary mini-series about the feud between sports brands Adidas and Puma.The former Manchester United player, via his production company Studio 99, has teamed up with Boat Rocker Studios, Unscripted and its company Matador Content to produce World War Shoe.The three-part series will tell the tale of the decades long feud between the two Dassler brothers, Adi and Rudi, who started competing shoe companies in the same small German town and went on to create two of the most recognizable lifestyle brands in the world.
Adi Dassler founded Adidas, while his brother Rudi founded Puma. The two became bitter rivals who never reconciled after 40 years of fighting.
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