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‘Content For Change’: BET To Launch Initiative To Empower Black Voices, Address Racial Inequalities In America

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Dino-Ray Ramos Associate Editor/ReporterBET is set launch “Content for Change,” a social justice initiative that shows how media plays a pivotal role in shaping and driving individuals’ and communities’ values, perceptions and actions — furthering the principle that representation matters.The network has partnered with corporate, civil rights and social justice organizations to use its platform to positively impact social justice outcomes for Black Americans.

The initiative will support the creation, distribution, marketing and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in America.

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