Uncle Ben's to 'change brand identity' in response to Black Lives Matter movement
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dailystar.co.ukBlack Lives Matter protests. It comes following the news Aunt Jemima, a breakfast foods brand owned by Quaker Oats, also confirmed it is looking to change its branding which will include removing its logo image and changing its name.Both the Aunt Jemima and Uncle Ben's characters have long been criticised for their racist origins.According to the PR Museum, the terms "aunt" and "uncle" in this context refers to how white southerners addressed older black people or African American slaves because they refused to give them courtesy titles such as "miss" or "mister".The Uncle Ben's logo has been displayed on the rice products since 1946.Parent company Mars, Inc has said it hopes the move will "help to put an end to racial bias and.
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