The Daily Star's FREE newsletter is spectacular! Sign up today for the best stories straight to your inboxConor McGregor proved his huge selling power by attracting the second biggest audience in UFC pay-per-view in history for his bout with Dustin Poirier.The Notorious fell to a second round defeat to Poirier at UFC 257, but Dana White was the real winner as the fight sold a whopping 1.6 million buys worldwide.It is thought that 1.2m of those sales were on ESPN+, which is only available in the USA.That places UFC 257 second in UFC’s top PPV fights sold, with McGregor’s iconic bout at UFC 229 against Khabib Nurmagomedov still sitting top on 2.4m buys.McGregor actually holds all five of the most sold UFC fights in history, and seven of the.
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