U.S. cable giant Altice USA on Sunday evening unveiled a sweetened unsolicited offer for Cogeco, adding cash to seal a deal for the Canadian company's U.S.
unit, Atlantic Broadband, while planning to sell the target company's Canadian assets to Rogers Communications. But the controlling shareholder of Cogeco, the Audet family of Montreal, again rejected the bid.Gestion Audem, the family's holding company, said in a statement that it "has been made aware of the second hostile proposal from Rogers Communications Inc.
and AlticeUSA." "As we did onSept. 2, following the announcement of their first unsolicited proposal, members of the Audet family unanimously reject this further proposal," saidLouis Audet, president of Gestion Audem.
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