Hollywood filmmaking is off to a sorry start in 2021 in China's huge theatrical market. Following the fourth-place debut of Warner Bros.' Tom and Jerry a week ago, Disney's Raya and the Last Dragon opened in third place over the weekend, taking in just $8.4 million.
That total might look sizable in the anemic theatrical markets of the West —Raya opened atop the North American box office with $8.6 million —but it's a paltry sum compared to the hundreds of millions that domestic Chinese tentpoles have been earning lately.
Disney's Southeast Asia-inspired animated fantasy was trounced by holdover Chinese New Year blockbusters Hi, Mom and Endgame, with $22.9 million and $10.7 million respectively, according to Artisan Gateway data.
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