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Cannes Film Marché to Run Alongside Agency-Led Virtual Initiative in June
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variety.comBy Elsa Keslassy International Correspondent With the Cannes Film Festival now in limbo due to France’s ban on events with big crowds until mid-July, the Marché du Film is now setting up a full-on virtual market from June 22-28, Variety has confirmed.
In addition, the Marché du Film, which has always run alongside the festival, will this year run at the same time as a CAA-led virtual market, according to an industry source close to both initiatives.
Jerome Paillard, head of the Marché du Film, is to communicate details about the virtual market on Friday. Paillard had previously said he was considering using the Marché du Film’s own digital tool Cinando, as well as other apps such as Zoom, to put together a virtual confab allowing for
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