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Britain's cheapest supermarket named - and it's not Lidl or Tesco

Britain Germany stars pandemic reports and

22.02.2021 - 13:14

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German discounter Aldi as has been named the UK's top in-store supermarket, beating stiff competition from all the big four grocers and rival chain Lidl.

Customers were asked to rate their shopping experience in a range of categories such as in-store appearance and layout, quality of produce, availability of online delivery slots and value for money.

The own-brand chain emerged as the top in-store supermarket, after receiving a five-star rating for value for money and a 73% overall score for satisfaction, the Which report found.

While Aldi received mediocre ratings across all other categories, including two stars for store layout and three stars for the quality of its own-label products and fresh food, price was the most important

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