BrewDog hides £50k in beer cans as part of fan scavenger hunt

dailyrecord.co.uk:

Scottish brewing giant BrewDog has launched a new scavenger hunt with fans in with a chance of winning cash prizes up to £10,000.

The ‘Cash Cans’ competition will see a total prize fund of £50,000 up for grabs. Those joining the hunt should keep their eyes peeled for special cans that are wrapped in a cash label denoting the prize value, which is hidden in select 12 packs of BrewDog beers.

59 lucky winners will win a share of the overall prize with one taking home a cool £10k. The BrewDog team say the cans have been hidden at random in select packs available only at Tesco or BrewDog.com.

Tesco shoppers must track down 330ml can 12 packs of Punk IPA, Hazy Jane or Lost Lager varieties of BrewDog beer only.Meanwhile, to join the money hunt online, shoppers can win big with 330ml can 12 packs of Punk IPA and Hazy Jane to be in with a chance to win.There are 59 lucky cans waiting to be found, which include the following prizes:Director of brand & marketing at BrewDog, Lauren Carrol, said: “Summer is our favourite season at BrewDog, so we’re kicking it off with a bang!