BETAmplified, ViacomCBS-owned BET's stamp of approval highlighting "the next big thing in music," is going global. BETandBETInternational on Tuesday announced Zambia-born, Botswana-raised rapper Sampa The Great as the first-ever BETAmplified global artist.
The network brand said it was kicking off a month-long "effort to build awareness around Sampa to [its] core audiences globally and will highlight her work in a multitude of ways, including linear and digital programming acrossBETJams,BETHer,BETSoul andBETInternational channels," including in Africa, the U.K., France and South Korea. "This marks the firstBETAmplified artist forBETInternational [which] will continue to spotlight international artists each month with BETAmplified.
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