On March 3, Ben Mauro, a concept artist who worked on the Hobbit films, Man of Steel and the upcoming Halo Infinite video game, made more money in seven minutes than he has in 12 years of entertainment work.
That’s when he sold a dozen pieces of his digital art for $2 million, each authenticated with unique codes called NFTs, or non-fungible tokens.
Eight days later, the NFT phenomenon exploded when an artist known as Beeple sold a montage of his digital files for $69 million at auction at Christie’s.
Now, many who make their living in Hollywood are seeking to capitalize on an innovation some consider as significant for visual media as the founding of Napster was for digital music. “This is a revolutionary moment,” says Mauro. “It’s what.
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