BBC, ZDF & Other Euro Public Service Networks See Viewer Engagement Dwindling — Ampere Study
deadline.comThe BBC, ARD/ZDF and other major European public service networks have seen viewer engagement in their services dive by nearly a fifth in the past six years, an Ampere Analysis study revealed today.
The consumer research shows public service media (PSM)’s linear and Video on Demand (BVoD) services has fallen by 15% in Europe’s largest markets — a damning statistic as they wrestle with ways to retain viewers in the face of global streamers.
This was particularly prominent among younger age groups, which is another longstanding problem for PSM in Europe. Ampere’s report claimed “policy responses to changing audience patterns have seen public funding either plateau or fall,” limiting PSM groups’ ability to respond to competitive pressures.
However, the BBC and Italy’s RAI have seen “strong” adoption of their streaming services after investing heavily to expand their VoD platforms.
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