AT&T on Thursday said WarnerMedia will take control of its Xandr advertising unit, to be run by WarnerMedia chief revenue officer Gerhard Zeiler.
The move follows Brian Lesser, who launched Xandr in 2017, last month leaving the telco giant. In addition, Randall Stephenson, AT&T chairman and CEO, last week announced he will retire after 38 years with the company and John Stankey, the current leader of WarnerMedia, will take the top job as president and CEO from July 1.
AT&T has also in the past touted harnessing premium video, technology and data to make advertising more effective in a post-Time Warner acquisition world where WarnerMedia and HBO Max become its video offering to consumers.
Read more on hollywoodreporter.com