Dade Hayes Finance EditorAs Democratic presidential nominee Joe Biden pledged $280 million in TV advertising through the fall, local station owners Nexstar and Sinclair Broadcast Group told Wall Street they expect a record political ad haul.In separate conference calls with Wall Street analysts to discuss second-quarter results, the top two companies addressed the political stretch run and overall advertising in the months to come.
Reiterating previous guidance, they said they still expect record levels of political spending despite a broad pullback by overall advertisers during COVID-19.“There are no guarantees in this business,” Nexstar CEO Perry Sook said, “but as close to a guarantee as I’ll give you is there will be no negative.
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