Patrick Frater Asia Bureau ChiefLongstanding Indian animation firm Toonz Media Group has teamed with digital R&D firm Guardianlink to launch a NFT design lab, creating digital assets for brands and celebrities.
The new facility will kick off by turning some of Toonz’ proprietary characters and series into non fungible tokens.NFTs, which have taken the art world by storm and are now spilling over into entertainment, are blockchain-based digital certificates that certify that the digital asset tied to it is unique and not interchangeable.
NFTs can represent photos, videos, audio, or other types of digital file.They can be bought and sold, with smart contracts tracking their ownership.
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