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American Film Market Goes Virtual for Second Year in a Row

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variety.com

Jordan Moreau The 2021 American Film Market will once again go virtual, following the online format of last year’s event that took place in the midst of the COVID-19 pandemic.The Independent Film and Television Alliance made the official announcement Thursday, roughly two months after organizers signaled that AFM could return as an in-person event this year.

The virtual shift comes as the pandemic still rages on and cases of the delta variant persist around the country.“We wish we could welcome the global industry back to Santa Monica but travel regulations, increased concerns about coronavirus variants around the world, and government restrictions on the ground prevent us from moving forward,” said Michael Ryan, Chairperson of the IFTA.

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