AMC Networks has opened up an online destination for its advertising business, hoping to connect with clients now that face-to-face meetings are off-limits for the time being.
The virtual hub, which AMC Networks is calling Upfront Connect, will help brands communicate with AMC's sales force, screen AMC Networks content and explore ad and branded content opportunities.
The Content Room, the company's recently launched branded-content studio, is offering all creative and production capabilities for free to any brand that signs on during this time. "In keeping with our buyers-first approach, we've launched Upfront Connect to provide comprehensive resources and convenient solutions that address the challenges our clients are facing at this.
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