Naman Ramachandran AMC Theatres-owned Odeon cinema chain is shuttering a quarter of its U.K. cinemas during the week and will operate on a weekend-only model from Friday.
Variety understands the company emailed their affected loyalty program customers with the information late last week.“We look forward to reopening full-time when the big blockbusters return,” said the email. “But in the meantime, we promise to bring you a great choice of big-screen films to enjoy at the weekends.”Consequently, some customers have decided not to renew their membership.“I’ve just canceled my Odeon card and they just sent an email to say they are reducing opening from Friday to Monday at my local.
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