Dade Hayes Finance EditorAmazon Prime Video is stepping up its relationship with the NFL, agreeing to a deal to stream a playoff game in January.The wild-card game is being broadcast on CBS and Nickelodeon and ViacomCBS also has rights to stream it on CBS All Access, which by then will be known as Paramount+.Earlier this year, Amazon signed a three-year renewal of its deal to stream 11 Thursday Night Football games per season.
While that deal falls in the range of $75 million, playoff properties are worth significantly more.The arrangement comes as the NFL is negotiating with existing rights holders Disney, Fox, NBCUniversal and ViacomCBS as major contracts come up for renewal in 2021 and 2022.
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