Michael Schneider Variety Editor at LargeAmazon Prime Video is getting back into the in-person awards FYC activation game, launching a new pop-up at the Bank of America Winter Village in New York’s Bryant Park starting today.
The experience, which will continue through the end of November, will tout movies including “The Electrical Life of Louis Wain,” “Being the Ricardos,” “VAL” and “The Tender Bar,” as well as series “The Pursuit of Love,” “With Love” and “Harlem.”The pop-up includes a branded takeover of The Alcove Bar at “The Lodge by Prime Video” in the Bank of America Winter Village, as well as the outdoor “cozy igloos.” The Alcove Bar drinks are themed around some of the contending movies and series.
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