Ireland Baldwin has taken to Instagram to post a cheeky shot online for her fans.The American model, who is the daughter of Alec Baldwin, logged into her official Instagram account before uploading an image of her lifting up her dress.At first glance, the shot look like another one of the starlet's shock-tastic snaps as she exposed her knickers.However, while there is no denying Ireland made sure she demanded attention with the upload, the image actually had a deeper meaning behind it.Ireland, 24, has teamed up with ShopProof to front their new women's underwear designed to help those on their time of the month.Ireland captioned the shot: "I am so excited to work with such a badass brand. @shopproof are leak- free underwear."Periods are.
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