tDriven by excellent reviews, steady word-of-mouth and an energetic marketing campaign, Bong Joon Ho’s “Parasite” was, by many measures, 2019’s most surprising success story.
The class-conscious South Korean thriller earned more than $50 million at the U.S. box office and became the first foreign-language film to win the Oscar for best picture.
As the film finally concludes its theatrical run, the question remains: Was “Parasite” a fluke, driven by a deliciously suspenseful storyline and director Bong’s brand-name auteur status?
Or are American audiences primed to continue turning subtitled films into blockbusters? Specialty exhibitors across the country would love nothing more than to keep the momentum going. “I think we’re always a bit
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