Inthe wake of an agency exodus, news of which broke on Aug. 23, parties on both sides of the divide — the agencies and the newly minted managers — have tried to portray the situation as amicable.
ButThe Hollywood Reporter has obtainedinvestment documentsfor the new company, titled Moxie Media,that reveal a pitch that reads more as a declaration of war, with the new company taking direct shots at the existing agencies that dominate the industry. (Spokespersons for the new company have insisted that the firm remains untitled and would not confirm or deny the authenticity of the undated deck.) “The agency’s [sic] equity value is in free fall, there has never been a better time to recruit high end representatives away from their current.
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