A post shared by SASHA LOUISE PALLARI (@sashalouisepallari)The watchdog emphasised that, even if the name of the filter is shown on an Instagram story, filtered beauty content could still be misleading.
The ASA pointed out that content which breaks the new rules would be removed and prohibited from appearing again, which was likely to damage the reputation of advertisers and influencers.The move comes months after the launch of the #filterdrop social media campaign spearheaded by make-up artist Sasha Louise Pallari last year.
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