Academy CEO Bill Kramer on Oscars’ Future, ‘Exploring’ Gender-Neutral Acting Categories and Upcoming ABC Negotiations
variety.comOscars will turn 100 in 2028. But with dwindling ratings for its telecast, to say nothing of the existential problems facing the movie business, will the show be around for another 100 years?
It’s falling to Bill Kramer, the CEO of the Academy of Motion Picture Arts and Sciences, the organization behind the awards, to figure out a way for the Oscars to stay relevant and financially secure. “The Academy sits in two worlds: the film industry and the nonprofit arts and culture sector,” Kramer says. “And both are undergoing radical shifts in their business models right now.
We need to diversify our support to ensure we thrive for the next century.” Kramer took over the Academy in July 2022, having built a career in fundraising for nonprofits like the Sundance Film Festival, CalArts School of the Arts and, most recently, the Academy Museum of Motion Pictures.
Last month, under his leadership, the organization launched one of its most significant undertakings: Academy100, a global outreach and fundraising initiative aimed at drumming up $500 million in the next four years.
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