not launching. And while it may seem excessive to some, the fact of the matter is, there is a reason behind the pace.The sector is a mass engine of sorts.
There are skin experts, make-up developing chemists and white lab coat-wearing scientists who are at the helm of brands all around the world, who are constantly finding new ways to make the things we love just that bit better, with impressive new formulations and innovative technologies.
There is also the changing of the seasons, which often requires an update to your beauty arsenal. Sure, the classics will always remain classic, but now and then, your kit will require a slight tweak.
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