Watches and Wonders, a hybrid of Switzerland’s two biggest annual watch shows, involved little more than a drop of press releases and images.
On the whole, the brands played it safe with design and technology, and anything worthy of fanfare was held back for more social launches to happen post-lockdown.Of course, that time still hasn’t come.
So, for Watches and Wonders 2021, the show’s organiser, the Fondation de la Haute Horlogerie (FHH), and all 38 brands involved, decided to go all out with the now familiar ‘phigital’ format – combining physical and digital interaction.
Watches were unveiled with a mix of video and live presentations from CEOs and directors of marketing, design and heritage, live Q&A sessions were organised across the.
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