Zynga on Wednesday posted the highest revenue in the game developer's history for its second quarter, hitting $452 million, a 47 percent bump year-over-year.
Growth was largely driven by stronger than anticipated performance results from the match-3 puzzle and RPG crossover game Empires & Puzzles— which has a widespread user base in Eastern and Western Europe, Asia, and North America — as well as the puzzle adventure game Merge Dragons!
and the slots game Game of Thrones Slots Casino. "The players at Zynga are what we call busy adults," Frank Gibeau, CEO of the San Francisco-based mobile games giant, tellsThe Hollywood Reporter. "The majority of our players are women, so it's very different than the Xbox crowd or the PlayStation crowd in.
Read more on hollywoodreporter.com