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YouTube Shorts, A Response To TikTok, Launches Beta In U.S.
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deadline.comFollowing through on a plan announced last month, YouTube Shorts has launched in beta in the U.S.The launch of the short-form answer to TikTok begins today and will reach the entire country over the next few weeks.In a blog post, Shorts product lead Todd Sherman noted progress in India, where the platform launched last year.
The number of Indian channels using Shorts creation tools, he said, has more than tripled since the beginning of December. The YouTube Shorts player has racked up 6.5 billion daily views globally.Established tech companies have been mounting responses to the spectacular and sudden rise of TikTok over the past couple of years.
Read more on deadline.com
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