No Kid Hungry, that aims to end child hunger in America. I completely changed my business plan, reshot all my launch content and a few weeks later I went live on my website.
I donated 30% of the purchase price of every jumpsuit to No Kid Hungry and over three months we raised almost $40,000 for them and I completely sold out.I also created an honour system returns policy, wherein if people didn’t like their jumpsuit they could just email me and I’d give them a refund.
My only request was that they give it to someone else or donate it. At that time, I felt like no-one needed the extra burden of returns and shipping.
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